Tor Labs
Instant cross-border payouts for creators in second sinstead of weeks
Year
2021-2025
Project overview
We started off as a simple tool connecting brands with top creators. Since then, we have began to test instant cross-border payments for creators in seconds instead of weeks.
Project process
Started by speaking with 500+ KOLs & 100+ marketing directors in the U.S. & Europe, understanding the issues they frequently face when it comes to get paid, over-reliance on outdated tools and cold email for brands. Through my conversations I realized a opporunity for optimizing the diffulcities and inefficiencies in creator-brand payouts cross-borders.
Final result
We achieved a record $27M in total creator payouts in 2025 for creators, creating campaigns engaging 300M+ customers for our 2,000+ partner brands worldwide.