Memry (acquired)

One-stop platform tackling the loneliness epidemic.

Year

2022-2024

Project overview

Memry is a one-stop platform designed for users to connect, strengthen relationships, create & preserve memories with their 3-5 closest friends.

Project process

In 2021, I heard of the unfortunate suicide of someone in my circle. Someone full of energy, someone who always had high-spirits regardless of the time or date, someone instilling enthusiasm and light to every individual around him. I didn't know it then but this would send me on a long journey of what ifs and whether such incidents had a way to be prevented. In late 2022, my conversations with Dr. Kandel, nobel laureate in Neuroscience and Dr. Seligman, father of positive psychology exposed a fundamental truth: loneliness is exacerbating. Loneliness that if left untreated can turn into something worse. Armed with Dr. Seligman's PERMA, plentiful conversations with individuals experiencing loneliness and suicidal thoughts, and a naive "how hard could it be" approach I set out to build a preventative measure. Working with psychologists, neuroscientists, physicians, teenagers, parents, teachers, and professors we reimagined what relationship means. Today, platforms like TikTok & Instagram is designed for connecting people with thousands of shallow mutuals had little to no effect on a person's overall emotional wellbeing. We asked a simple question which relationships do we actually miss and remember? Repeatedly, we counted the 3-5 people that makes us laugh, that admittedly can even empower us. So would it be possible to connect people solely with those 3-5 people? Allow people to strengthen relationships together in person, when unfeasible allow opportunities in-app to maintain them?

Final result

We launched with more than 18,000 users in the first two months. By month three, we were doubling our numbers. DAU were at a staggering 83%. As our daily conversations with users grew, we were urged to add a map where they can explore things to try and hangout. We onboarded more than 4,000 bars, restaurants, entertainment providers, and vendors by month five providing our users with special rates and special passes usable across multiple vendors. The amount of data we were able to collect on how users behave, interact, time they spend together was invaluable data researchers previously never had access to.